Why Samantha? To help simplify your life, stay organized, and feel supported. Samantha was created with that purpose in mind, inspired by the concept of an AI that understands your priorities, helps you focus, and gets things done with minimal friction—like the AI in Her (2013), but reimagined for real-world practicality.

In Her, Samantha seamlessly integrates into Theodore’s life by intuitively understanding his needs. She helps him manage his work, organize his tasks, and even explore creative ideas in ways he couldn’t have alone. Similarly, our Samantha is designed to do more than assist; she adapts to you, guiding your workflow, decluttering your mind, and helping you operate at your best.

Consider this: you’re juggling work, errands, and a passion project. You open Samantha, and instead of feeling overwhelmed, you find clarity. She breaks tasks into steps, prioritizes what’s urgent, and suggests how to tackle them. It’s not just productivity—it’s taking control of your time and making it work for you.

Or imagine you’re trying to brainstorm for a new initiative but feel stuck in a loop of repetitive ideas. Samantha helps you see connections you might have overlooked. She might suggest new directions based on the patterns in your notes or even reframe your ideas in a way that sparks fresh inspiration. She becomes a quiet collaborator, not by taking over but by amplifying your own creativity.

One of the things we’re most excited about for the future is how Samantha will help you journal and track your progress. Imagine trying to build a habit like meditating or writing daily—Samantha will be there to keep you on track, gently nudging you forward when you need it. She’ll help you spot patterns in your behavior, showing you what’s working and where small tweaks could make a big difference. Over time, these little insights could help you turn small adjustments into big, lasting changes. We can’t wait to bring this feature to life for you!

Another scenario might involve preparing for a meeting or presentation. You’ve got a flood of ideas and no clear structure. Samantha will help you organize them, suggesting logical flows or pointing out gaps you might have missed. By the time you’re ready, you’ve not only saved time but also produced something sharper and more effective. It’s like having a second brain dedicated to keeping you at your best. That’s where Samantha is headed.

One user shared, "I had so many thoughts and ideas swirling in my head that I didn’t know where to start. With Samantha, I used the notes and journal to get everything out and organize it. She highlighted patterns I hadn’t noticed, and suddenly everything felt clear. For the first time, I knew exactly what to focus on and where to go next." It’s this meaningful support that makes Samantha truly stand out.

Samantha helps you focus on what matters most.

Take control of your day with clarity and confidence.